Mi Yeon for Jimmy Choo Summer 2024

Korean K-pop sensation and Global Brand Ambassador Mi-Yeon stars in the Summer 2024 Campaign. Capturing the brand’s playful and confident spirit, Mi-Yeon dominates the lens, showcasing new season shoes and accessories that capture the effortlessly cool glamour that is central to the collection’s theme. 

The wide-open spaces of California—the light, the colour, the openness, an invitation to discover - serve as the inspiration for the Summer 2024 collection. The collection comprises new silhouettes alongside re-worked brand icons, offering a wardrobe of shoes and accessories that can be worn 24/7 - perfectly capturing the effortless glamour of the Jimmy Choo muse. 

Mi Yeon Campaign 

Talent: Mi Yeon

Photographer: Jang Dukhwa

Visual Director: Lee Jinsun

Stylist: Oh Jooyeon

Hair: Kang Hyunjin

Make Up: Lee Young

Set Design: Yoo Hyewon

In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati. You can also shop Jimmy Choo online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.